Brand Building
Some of my most impactful work as a marketer has been building brands from the ground up. From developing toolkits and guidelines to defining the consumer and shaping the brand’s core identity, the process of crafting a brand is both thoughtful and deeply rewarding.
Kenwood Vineyards
Pernod Ricard brought me from London to California to work on the Kenwood brand. It was a struggling brand with no identity. My team and I built the brand up from scratch, first creating guidelines and then global campaigns.
We established an identity for Kenwood that was built on the consumer profile and the heart of the origins of the brand.
Validating the Brand
As we built up the brand, a crucial part was to bring validity to the product. We leveraged our winemakers expertise to speak to the brand and the product in order to help strengthen our brand messaging.