Activations & Advocacy Driving Events
Creating Connections with the Consumer
While I do not believe large executions will ever have a positive ROAS, I truly encourage all brands to invest in some opportunity to connect in person with the consumer. Any time you can interact with them one on one, it creates a memory and emotional experience with the brand. From the ease of the check out process to large, brand events, each moment and connection matters.
With Pernod Ricard, part of my role was to create and execute multi-city pop-ups. From concept to execution (including the development of an old fashioned newspaper!), I managed every detail. Below is an example of a Chivas Pop-Up that went into multiple airports to engage with consumers while they waited for their flights.
Challenge: Create a lasting memory with a consumer in under 5 minutes.
Project: Chivas Pop-Up Travel Experience
Execution: A tasting bar complete with multi-sensory tasting ritual, storage lockers & charging stations, shoe-shine experience.
Results: 14k samples, 7 in 10 intent to buy, 4.6/5 experience rating, far exceeding the KPIs set.
Chivas Multi-City Pop Up
As part of Perrier Jouet x Art Basel collaboration in Miami, we created a full sensory emersion in the Miami Airport in order to capture travelers arriving/leaving Miami for the event.
Perrier Jouet Pop-Up Experience
Challenge: Stand out amongst the multitude of events and activations that happen at Art Basel.
Project: Perrier Jouet Pop-Up
Execution: Worked closely with an artist to create a full sensory experience as part of a larger consumer journey throughout Miami.
Results:
54,350 Impressions
17,305 Interactions
6,334 Consumers Sampled
5,888 Posts
1,077,296 Total Engagement